One of my favorite things

There is one thing that I like more than anything else in the world and that
is free stuff (I'm sure that my girlfriend is disappointed to hear this, but
totally understands.) One of my consistent sources of free stuff are the
Redbox promotional emails that I receive on a regular basis. Often they are
just discount codes, but every once in a while I get to watch a
free movie.

But how does Redbox benefit from this. It's not like giving me a free movie
will make me want to rent another movie, right? If anything, it should make it
even less likely that I'll rent a movie. I think that their strategy might be
to give out free movies and hope that a few people will turn them in late and
have to pay for that second day.

If that's the case, I have a marketing suggestion for Redbox. They should give
more free rentals to people who are likely to return them late. Better yet,
they should give more free rentals to people who almost return them late,
because those people might accidentally miss the due date later. You're
welcome for the suggestion Redbox, you can give me my half of the million
dollars in revenue next year.

I write about this because I think this might be something that Redbox already
does. Usually the free rentals come just once a month, but I returned one very
close to the deadline this past July, and the next weekend I received yet
another rental. Give it a try! See how close to the 9pm deadline you can get
and if they'll give you a free rental for almost missing the deadline.